That's So Mimi!

Calling all acne sufferers! Neutrogena® is excited to introduce Acne Proofing™, the newest acne product for your skincare arsenal. Combining gentle Neutrogena cleansing innovation and the powerful acne-fighting ingredient salicylic acid to deliver the ultimate complexion perfecting solutions, Acne Proofing™ products clear breakouts, plus help preserve skin’s natural barrier so it can finally become more acne proof.

Get to Know Neutrogena® Acne Proofing™

-Formulated with ClearDefend Technology™ to thoroughly and gently eliminate dirt and fight acne, while respecting the fragile -skin barrier and helping to protect against future breakouts

-Contains maximum strength salicylic acid 

-Can be used by all skin types

-Oil-free

Break the Break Out Cycle…Acne is a full-face condition where bacteria and inflammation can create a vicious cycle of flare-ups, breakouts and painful, sensitive skin. Research shows that acne sufferers have a weaker skin barrier – and damaging that barrier can trigger the breakout cycle. Choosing the right cleanser that respects the fragile skin barrier can help to protect against future breakouts.

Brand Story 
Neutrogena, headquartered in Los Angeles, California, began its success story when, in 1930, founder Emanuel Stolaroff, started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to beauty salons usually associated with the glamour of the film industry. By the 1940's, Natone began manufacturing and distributing cosmetics for the retail market. 

In 1954 on a business trip to Europe, Stolaroff heard of an unusual soap developed by Dr. Edmond Fromont, a Belgian cosmetic chemist. Fromont's patented formula produced a mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no soap residue. Eleven minutes after washing with this unique soap, the skin was able to return to its normal pH - just one minute more than if it had been washed with only plain water!
Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference. In addition, he targeted sales to new distribution channels-department stores and better drug stores. 

By 1962, Neutrogena soap was so synonymous with the company image that the company was officially changed to Neutrogena. Lloyd Cotsen, an Integral member of the Neutrogena family, became president of the company in 1967 and made another key decision that would profoundly influence the future of the company-to promote the benefits of Neutrogena soap to the medical profession. The strong relationship between Neutrogena and dermatologists gave the company an exceptional competitive advantage.
As Neutrogena gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a line of safe, mild, premium quality skincare products. In 1973, the company went public and by 1980, Neutrogena entered the haircare market. 

Today, Neutrogena manufactures and markets a line of premium priced skin and hair care products which are distributed in more than 70 countries. 

Now, more than ever, today's consumers equate health with beauty. Neutrogena stands naturally poised for tremendous future growth and an ever increasing number of satisfied customers.