SoMimi Reviews: Revitalizing Face Masks from When Masks!

Saturday, April 16, 2016 So Mimi 0 Comments

Revitalizing Sheet Masks from When
When has five masks, for any situation.
Hi Skincare Divas!

Show me a girl that doesn't love a good facial mask, and I show you a gal who's never had one!

Recently, I was sent a 2 pack of When Face Masks to sample and review, via a fantabulous BrandBacker promotion. I am a sucker for any sort of face mask treatment, but sheet masks are a special joy for me because they are less messy, convenient, travel friendly and usually come in the cutest packaging! Which is all the more reason why I was hyped to try these much buzzed about masks. Weekends are made for wine, sheet masks and girl talk.

First let's just put it out there. When Masks are exceptional! The quality, availability for purchase, and ingredients are what you'd expect from an established international beauty brand. The durability of the bio-cellulose sheets is not to be understated. Nothing sucks more that your mask falling apart before your skin has had time to absorb the benefits of the treatment. That's not a concern with When Masks. Usage is simple, just apply the mask, let it set, and then remove when time's up and massage in the skin boosting remnants. No rinsing required! There's even a specific mask for use before applying makeup that will give you a better cosmetics application. How's that for usefulness!

   About the Product
 The When masks product lineup includes 5 unique masks and each mask has a special function and usage. These include: 
• Travelmate
• 10PM
• Snow Magic
• Glamour Base
• The Last Choice 
Product Highlights:
When uses an all-natural bio-cellulose sheet that is made from coconuts, which is gentle enough to treat burn patients. Despite its light weight, the bio-cellulose sheet can hold essence 100 times its weight, that is 10 times more than fabric or paper mask sheets. As much essence as it holds, the bio-cellulose sheet delivers essence to skin with minimum wastage by maintaining exceptional dermal contact.
Natural, hydration, adhesion - the elements you demand in a face mask, When has them all at their best. 
My 2 pack sample kit of When Masks. Love the packaging!
Brand Story
When, launched by J.C People in July 2011, is a premium face mask brand taking extra care of your skin at anytime, anywhere, in any situations. High-quality and unique, our face masks have been receiving overwhelming responses from overseas buyers. Headquartered in Korea, we have successfully started our international expansion in November 2012 by launching in the US via the world's largest cosmetics sales channel, Sephora. We have further expanded to reach Europe, China, and the Middle East. We strive to become a worldwide leading face mask brand. 
Brand Concept
When’s core target consumers are active modern ladies who have multiple roles and responsibilities to juggle and are always pressed for time. We aim to provide our customers with simple, hassle-free yet fun experience in skin care for the special ‘me-moments’. 
Brand Philosophy and Mission
Our mission is to develop and deliver sustainable, high value-adding products with innovative functions and creative design. We want to offer reliable products with:
1) low irritation risk and 2) high effectiveness that consumers can buy with 3) confidence.
Whatever the occasion, and whenever you need them, When Masks are there to whip your face into a state of moisturized, nourished beauty. Pick up a set of five at any of these retail outlets:

When masks are available at the following retailers:
• Sephora
• Ulta Beauty
• Anthropologie (online only)
• Bartell Drugs
• (online only)
• Birchbox (online only)
• Rickys NYC
• Starboard Cruise Services

Learn more or shop the masks at:

Get social: Follow When @whenmaskpacks #whenmaskpacks 


Disclaimer:  This post is powered by Brandbacker. Products mentioned were free for the purpose of  sampling to review 


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