SoMimi Reviews: Revitalizing Face Masks from When Masks!

When has five masks, for any situation.

 The When masks product lineup includes 5 unique masks and each mask has a special function and usage. These include: 

• Travelmate
• 10PM
• Snow Magic
• Glamour Base
• The Last Choice 

Product Highlights:
When uses an all-natural bio-cellulose sheet that is made from coconuts, which is gentle enough to treat burn patients. Despite its light weight, the bio-cellulose sheet can hold essence 100 times its weight, that is 10 times more than fabric or paper mask sheets. As much essence as it holds, the bio-cellulose sheet delivers essence to skin with minimum wastage by maintaining exceptional dermal contact.
Natural, hydration, adhesion - the elements you demand in a face mask, When has them all at their best. 

My 2 pack sample kit of When Masks. Love the packaging!

Brand Story
When, launched by J.C People in July 2011, is a premium face mask brand taking extra care of your skin at anytime, anywhere, in any situations. High-quality and unique, our face masks have been receiving overwhelming responses from overseas buyers. Headquartered in Korea, we have successfully started our international expansion in November 2012 by launching in the US via the world's largest cosmetics sales channel, Sephora. We have further expanded to reach Europe, China, and the Middle East. We strive to become a worldwide leading face mask brand. 

Brand Concept
When’s core target consumers are active modern ladies who have multiple roles and responsibilities to juggle and are always pressed for time. We aim to provide our customers with simple, hassle-free yet fun experience in skin care for the special ‘me-moments’. 

Brand Philosophy and Mission
Our mission is to develop and deliver sustainable, high value-adding products with innovative functions and creative design. We want to offer reliable products with:
1) low irritation risk and 2) high effectiveness that consumers can buy with 3) confidence.